Perfect World of Share Your Gifts

Perfect World of Share Your Gifts

Lovingly hand crafted through a combination of detailed miniatures and digital animation, Apple’s “Share Your Gifts” is the tech brand’s most ambitious holiday ad to date, according to industry observers.

It uses CGI and stop-motion to tell the tale of a young woman, Sofia, who hides her creativity, produced on her Mac in her bedroom, until the day her work accidentally blows out of her window and is shared, and loved, by passersby.

The film’s original score is by 16-year-old singer-songwriter, Billie Eilish, who used her Mac and Logic Pro X to produce the song, ‘Come Out and Play’.

Apple's seasonal message to "Share Your Gifts" by buying a Mac could add that for the highly stylised, faultless world pictured in Apple's animation, in the real world you might want to consider some form of protection with a Wrappers hand crafted MacBook sleeve.  

The campaign was devised by TBWA\ Media Arts Lab with animation from Buck Productions.




Also in News

News : People wear cloth masks with no filter because practical options are difficult to find
News : People wear cloth masks with no filter because practical options are difficult to find

Face coverings are something that almost everyone accepts are needed. But there are mixed views about how effective they are. People want help finding masks with an affordable and practical filter, according to Oxford based Wrappers customer survey

Continue Reading

A fitted face mask washable reversible comfortable to wear
A fitted face mask washable reversible comfortable to wear

No one face mask will be perfect for everyone but Wrappers has the advantage of making its products to order, which means it can offer more options on the two most important aspects - fit and comfort - than mass produced masks. 

Continue Reading

MacBook Pro 16 inch case
New case for MacBook Pro 16 inch

It's possible to splash out an amazing £5,000 on Apple’s highest spec 16 inch notebook. It is a beautifully designed device and even as Apple's biggest laptop, at just over 4 lbs it's intended to be portable. It will need protection at all times to stay in perfect condition. Wrappers new sleeve sizes designed for the 16 inch will go a long way to keeping your notebook safe from scratches and light bumps.   

Continue Reading